Crisis Comms Surgeries for Creatives

17 February: 10.00am-11.00am, 11.30am-12.30pm
18 February: 2.00pm-3.00pm, 3.30pm-4.30pm
Via Zoom or phone

Are you a Sunderland-based creative practitioner, heritage/cultural organisation or creative business concerned about comms during the current crisis?

As part of Sunderland Culture’s Unlock the City programme, we are offering the opportunity to book an hour-long session with social media queen and culture champion, the Culture Vulture (aka. Rachel Horton) to discuss the comms challenges thrown up by current events and to get some troubleshooting tips from an expert.

Topics covered could include:

– How to maintain a relationship with your audience/ customers during times of uncertainty
– Building an audience for an online event
– Running a digital marketing campaign
– How to stand out in a crowded marketplace
– Making best use of social media to get your message out there
– Explore different social media platforms and types of content and their place or purpose in the new digital comms landscape
– Develop a presence on a new social media platform, e.g. TikTok
– Or simply have a facilitated conversation around your current projects, the challenges you are facing and exploring ways of overcoming them.

You will be asked to share your social media channels ahead of the session, so that The Culture Vulture can prepare and familiarise herself with your platforms.

Sessions will be on phone or zoom, according to preference.

To register

Please register your interest for a 1-2-1 session, by clicking HERE.

We will confirm your place and details of the meeting via email.

If you have any questions about the event, please email [email protected].

Please note: due to our funding conditions, this workshop is only available to individual creative practitioners who live work or study in Sunderland or creative/ heritage organisations and creative businesses who are based in Sunderland.

These 1-2-1s are offered as part of the Unlock the City programme which supports the development of artists and creative businesses in Sunderland. Unlock the City is delivered in partnership by Sunderland Culture, Sunderland City Council, Digital Catapult, North East BIC and Sunderland BME Network, with funding from Arts Council England, National Lottery Heritage Fund and Coastal Communities Fund.

About the Culture Vulture

The Culture Vulture is a cultural adventurer and creative champion. She’s been working in the cultural sector for many years, and has carved out a niche in the area of marketing planning and implementation, PR, audience development, social media management, event programming and management, arts project management and as a cultural sector influencer in her own right.

Passionate about culture and creativity in the North, the Culture Vulture is most inspired and motivated by empowering people in the region to shout loud and proud about what they do, their practice, their offer in order to showcase how thriving and vibing the people, projects and places are! Her tag line is “Big hair and even bigger ideas” and that’s the mantra she lives by.

The Culture Vulture has established herself as one of the go to people for marketing consultancy for cultural organisations alongside, sought out due to her strong brand and voice by the wider general public as someone in the know about where to go and what’s going on in the region.

To contact or to see more about the Culture Vulture….
Facebook: @TheCultureVultureNE
Instagram: @TheCultureVultureNE


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