Goal Setting and Planning As a Creative Practitioner

11 November 2020
25 November 2020
9 December 2020
All sessions 2-4pm
Via. Zoom

Are you an individual creative practitioner living, working or studying in Sunderland? Do you need some help in planning and managing your time, setting goals and working strategically, particularly in these uncertain times?

We know can be incredibly difficult to plan for the future as an individual creative practitioner, negotiating the shifting landscape of the cultural sector, funding and policy. Join us on this short course, led by Susanne Burns, on managing yourself as an artist which will culminate in the development of your own personal business plan.

Facilitated over three two hour sessions, with 1-2-1 support sessions in between, the course will encourage you to view yourself as a small business and will adapt the traditional tools of business planning to you as an artist encouraging you to think strategically about your values and how you might position yourself within a competitive market place.

• Understand infrastructure of sector
• Understand self as business
• Create a personal business plan


Session One: Know the infrastructure
• How the creative and cultural industries are structured
• Different strokes for different folks. The need to find the right way to deliver what you want to deliver artistically
• Stakeholders and gatekeepers

Know yourself
• Values, Vision and Mission
• Strengths and Weaknesses
Session Two: Building a Plan
• Business Planning and Artistic Policy
• Your Market and your competition
• Business Structures, Legal Structures and contracts
• Your ‘team’
• The money
• The risks
Session Three: Positioning yourself
Thinking as a leader
• What is leadership?
• Leadership Qualities
• Personal Leadership Manifesto
Communication and Impact
Drawing it all together

To register
Register your interest for this workshop, by clicking here.

We will confirm your place and details of the session via. email. Places are limited and will be allocated on a first come, first served basis.

If you have any have any questions about the event, please email [email protected].

Due to our funding conditions, this workshop is only available to individual creative practitioners who live, work or study in Sunderland or creative/ heritage organisations and creative businesses who are based in Sunderland.

This workshop is offered as part of the Unlock the City programme which supports the development of artists and creative businesses in Sunderland. Unlock the City is delivered in partnership by Sunderland Culture, Sunderland City Council, Digital Catapult, North East BIC and Sunderland BME Network, with funding from Arts Council England and the National Lottery Heritage Fund through the Great Place Programme, and Coastal Communities Fund.

About the workshop leader:
Susanne Burns is a senior arts leader, freelance management consultant and trainer with more than 30 years of senior management experience in the cultural sector. Her work has encompassed dance, theatre, music and the visual arts.
She has carried out major research programmes including the national research on musical progression for Arts Council England and the earlier Dance Mapping work for ACE. She was the Project Director for Art Works – a special initiative led of the Paul Hamlyn Foundation and currently works as an evaluation consultant for the Foundation.
She has extensive experience of working in Higher Education as she was Head of Management at the Liverpool Institute for Performing Arts from 1994 -2001 and continues to work in HE across the UK as well as providing training, coaching and action learning facilitation. She is a Churchill Fellow 2017 and travelled across the USA and Australia looking at how artists are supported in their freelance careers. She has a doctorate from Middlesex University.

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