Powerful Communication and Defining Your “Why”

Thursday 4 February 2020, 1pm-3.15pm

Via Zoom

As professionals or freelancers, our roles, projects and portfolio of work can be so varied, it can be difficult to know where to start when you have to tell someone else what you. Yet talking about yourself is an important part of your personal brand, funding applications, job applications, marketing yourself, your social media, networking and when pitching projects.

This participatory Zoom session led by theatre, drama and creative learning charity, Mortal Fools will focus on developing your elevator pitch. It will get you thinking about who you are, what you do, your personal values, what you love about what you do and how to effectively communicate that in a few lines.

During this session, you will start to formulate a clear articulation of your purpose within your work – the WHY you do what you do and passion for your work. You will consider WHY, HOW and WHAT your professional work is and how to use this structure to inform your personal communication strategy as a freelancer/professional. Mortal Fools will walk you through some practical tools to develop your confidence in self-promotion – including delivering your elevator pitch in a safe space with others. There will also be time for collective discussion about why it’s sometimes hard to effectively communicate what we do and the impact of the use of language.

To register
Register your interest for this workshop, by clicking here.

We will confirm your place and details of the session via email. Places are limited and will be allocated on a first come, first served basis.

If you have any access needs, please get in touch and we’ll do our best to accommodate these. If you have any questions about access or the event, please email [email protected].

Due to our funding conditions, this workshop is only available to individual creative practitioners who live, work or study in Sunderland or creative/ heritage organisations and creative businesses who are based in Sunderland. If you are unsure of whether you qualify, please email Laura using the email address above.

This workshop is offered as part of the Unlock the City programme which supports the development of artists and creative businesses in Sunderland. Unlock the City is delivered in partnership by Sunderland Culture, Sunderland City Council, Digital Catapult, North East BIC and Sunderland BME Network, with funding from Arts Council England and the National Lottery Heritage Fund through the Great Place Programme, and Coastal Communities Fund.

A note about Zoom
Zoom is great for making content accessible, but we know it can also come with its own challenges and anxieties, particularly in current circumstances! We are happy for you to access this workshop in whatever way works for you. All participants will be on mute on entering the workshop and if you prefer your video off, that’s fine and you are welcome to make use of the chat function at any point during the workshop. If you do have your video on, please don’t worry about kids/partners/pets in the background – it’s all part of the Zoom experience.

About Mortal Fools
Mortal Fools are a multi award-winning theatre, drama and creative learning company cocreating theatre and creative projects with young people across the North. Their purpose is to support people of all ages to form better inter-personal connections – strengthening people, groups and businesses.

CONNECT is their training and professional development programme for organisations, teams, and individuals. It uses a unique combination of practice from the creative sector and practice, theory and research from the social sciences to lead participants through a practical training process which builds on personal strengths, increases knowledge and develops new skills. The programme themes include leadership practice, communicating more engagingly, formal presentation skills, team dynamics and emotional resilience and well-being.

You can find out more about Mortal Fools by following their social media @mortalfoolsuk, their YouTube channel and their website.

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