Selling Online: Mini-Course for Artists, Makers and Crafters

Friday 9 October: Introduction to Selling Online (+ Christmas prep)
Friday 16 October: Branding and Marketing Your Online Business
Friday 23 October: What to Sell and How to Price It

All sessions 12noon-2pm/ Via Zoom

 

In current circumstances, the ability to sell online has suddenly become very important; a way of keeping sales going while shops and art markets are closed, but also a fantastic way of reaching a wider market and new audiences for your work in the longer term.

Led by business coach and ecommerce expert Jenny Pace, this three-session mini-course will take artists, makers and crafters through the each of the essential steps to establish a successful online selling business:

Part 1: Introduction to Selling Online (+ Christmas Prep!)
In this session, we cover the basics of online selling, including where to sell, what you’ll need, and what to do next. I’ll also include a checklist for making the most of Christmas sales online.

Part 2: Branding & Marketing Your Online Business
For your online shop to be successful, you need to connect with people who are looking for your unique creations! In this session, we’ll explore how to build a clear, recognisable brand, and how to share your products through online marketing channels.

Part 3: What to Sell & How to Price It
Once you’re clear on your brand and your customers, it’s important to decide what exactly you’re going to sell, and how to price it. I’ll share tips for building a cohesive product range, and how to make build in profit.

The workshop is for artists, makers and crafters, who sell or want to sell physical items online. It is aimed at both practitioners and creative businesses who are new to online selling, or more experienced sellers would like to explore new platforms and outlets for their work.

There will also be a chance for a follow-up 1-2-1 with Jenny, if you need specific advice and support.

To register:
This course is now full. If you would like to join the waiting list, please email [email protected]

We will confirm your place and details of the sessions via. email. Places are limited and will be allocated on a first come, first served basis.

Due to our funding conditions, this workshop is only available to individual creative practitioners who live, work or study in Sunderland or creative/ heritage organisations and creative businesses who are based in Sunderland.

Sessions are designed as a course, rather than individual sessions, but if would like to come to just one session or have any questions about the event, please email [email protected].

Due to our funding conditions, this workshop is only available to individual creative practitioners who live, work or study in Sunderland or creative/ heritage organisations and creative businesses who are based in Sunderland.

This workshop is offered as part of the Unlock the City programme which supports the development of artists and creative businesses in Sunderland. Unlock the City is delivered in partnership by Sunderland Culture, Sunderland City Council, Digital Catapult, North East BIC and Sunderland BME Network, with funding from Arts Council England and the National Lottery Heritage Fund through the Great Place Programme, and Coastal Communities Fund

About Jenny Pace:
Jenny is a business coach and mentor, helping creatives and founders to build businesses that truly work for them. With years of e-commerce experience, including at Not on the High Street, and a knack for motivation and organisation, she focuses on supporting product-based businesses to look their best and attract their ideal customers. She’s a tea-drinker and a notebook fanatic.

You can find out more about Jenny, here: https://www.instagram.com/thejennypace/?hl=en