Cancelled: Unlock – Goal setting and planning as a creative practitioner

In light of most recent government measures to control the spread of Covid-19 virus all Sunderland Culture events will be cancelled from Wed 18th March until further notice. We have taken this decision in the best interests of our audiences, visitors and participants.

We will review the situation on a weekly basis and further updates will be posted on our social media and website channels.

If you need to get in touch with us please contact [email protected] and we will endeavour to respond to your query within two working days. Thank you for your support during this difficult time, and we wish you all the very best for the coming months

Event information:

5 March/ 19 March/ 2 April 2020

1-4 pm/ The Pod, National Glass Centre

Are you an individual creative practitioner living, working or studying in Sunderland? Do you need some help in planning and managing your time, setting goals and working strategically?

We know it can be incredibly difficult to plan for the future as an individual creative practitioner, negotiating the shifting landscape of the cultural sector, funding and policy.

Join us on this short course, led by Susanne Burns, on managing yourself as an artist – culminating in the development of your own personal business plan.

Facilitated over three, three-hour sessions, two weeks apart, the course will encourage you to view yourself as a small business and will adapt the traditional tools of business planning to you as an artist, encouraging you to think strategically about your values and how you might position yourself within a competitive market place.

 Understand infrastructure of sector
 Understand self as business
 Create a personal business plan

Outline schedule:

Session One: Know the infrastructure

 How the creative and cultural industries are structured
 Different strokes for different folks. The need to find the right way to deliver what you want to deliver artistically
 Stakeholders and gatekeepers
 Know yourself
 Values, Vision and Mission
 Strengths and Weaknesses

Session Two: Building a Plan
 Business Planning and Artistic Policy
 Your Market and your competition
 Business Structures, Legal Structures and contracts
 Your ‘team’
 The money
 The risks

Session Three: Positioning yourself
 Thinking as a leader
 What is leadership?
 Leadership Qualities
 Personal Leadership Manifesto
 Communication and Impact
 Drawing it all together

About the workshop leader:
Susanne Burns is a senior arts leader, freelance management consultant and trainer with more than 30 years of senior management experience in the cultural sector. Her work has encompassed dance, theatre, music and the visual arts.

Susanne has carried out major research programmes including the national research on musical progression for Arts Council England and the earlier Dance Mapping work for ACE. She was the Project Director for Art Works – a special initiative led of the Paul Hamlyn Foundation and currently works as an evaluation consultant for the Foundation.

She has extensive experience of working in Higher Education as she was Head of Management at the Liverpool Institute for Performing Arts from 1994 -2001 and continues to work in HE across the UK as well as providing training, coaching and action learning facilitation. She is a Churchill Fellow 2017 and travelled across the USA and Australia looking at how artists are supported in their freelance careers. She has a doctorate from Middlesex University.

To sign up, please follow this link:

We will be in touch to confirm your place. If you have any questions, please contact [email protected]

This course is part of the Unlock the City programme which supports the development of artists and creative businesses in Sunderland. Unlock the City is delivered in partnership by Sunderland Culture, Sunderland City Council, Digital Catapult, North East BIC and Sunderland BME Network, with funding from Arts Council England, National Lottery Heritage Fund and Coastal Communities Fund.

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