UNLOCK: Skills workshop series

11 June 2019

Marketing Skills for the Creative Industries

1.30pm – 4.30pm / The Pod, National Glass Centre / FREE

Are you a Sunderland-based artist or small heritage/cultural organisation looking to improve your business marketing skills?

Hear from cultural marketeer and all-round creative champion, the Culture Vulture, who will be joining us for a taster marketing session to provide an insight into her business journey up to this point, projects she has worked on, and a bit about the current sector landscape from both the organisational/artist and audience point of view.

Exploring the differences between Marketing, PR, Communications and Audience Development using basic theories and interactive discussion, Culture Vulture will talk through some of the useful and low-cost marketing tools and techniques that you can use to promote your work or practice, equipping you with the information you need to create your own basic marketing strategy outline.

The workshop is part of Sunderland Culture’s ‘Unlock’ strand of the Great Place programme which aims to develop creative and cultural industries across the city, providing support, skills and practice development, while creating opportunities for emerging artists to practice and develop in Sunderland.

About the workshop leader:

Rachel Horton, the Culture Vulture, is a North-East based cultural adventurer and creative champion specialising in cultural marketing –  including campaign planning, audience development, PR, and social media management. Having established herself as a successful marketing consultancy for cultural organisations in the region, the Culture Vulture is also a cultural sector influencer in her own right, running her own events and cultural blog.

Passionate about culture and creativity in the North, the Culture Vulture is most inspired and motivated by empowering people in the region to shout loud and proud about what they do, their practice, and their offer, in order to showcase how thriving and vibing the people, projects and places are.

About the Great Place Scheme:

The Great Place Scheme is designed to pilot new approaches that enable cultural and community groups  to work more closely together and to place heritage at the heart of communities. The National Lottery Heritage Fund and Arts Council England have funded 16 pilot areas in England. The scheme will enable cultural and heritage organisations to make a step-change in how they work together, and with other organisations in other sectors, in order that arts, culture and heritage contribute more to meeting local social and economic objectives. For more information, go to www.greatplacescheme.org.uk

Booking Terms and Conditions 

Please note – This event is currently only bookable for customers living in a Sunderland Local Authority area. To book a place please email [email protected] 

You can also book over the phone, contact National Glass Centre’s Visitor Services on 0191 515 5555 (Option 9)